You Need to Know These Banner Formats!
Banner advertising is one of the most well-known forms of online advertising. Advertising banners come in various sizes and formats. Different banner formats are used depending on the website, placement, and device.
The Most Important Banner Formats
Some of the most commonly used formats include:
Leaderboard
A wide, horizontal banner that is often placed at the top of a webpage.
Medium Rectangle
A rectangular format that works well within editorial content or in a sidebar.
Skyscraper
A narrow, tall banner that usually appears alongside the content.
Wide Skyscraper
A wider version of the classic skyscraper.
Billboard
A very large horizontal ad format that attracts a lot of attention.
Which Format Is the Right One?
The choice of banner format depends, among other things, on:
- which website the ad appears on
- where the banner is placed
- what device the user is using
- how much space is needed for the ad message
- what the goal of the ad is
Especially on smartphones, it’s important that banners are responsive and adapt to different screen sizes.
It’s Not Just About Size
A suitable format alone does not make for a successful ad banner. The design, message, and call-to-action must also be coordinated.
The user should be able to grasp the most important message as quickly as possible. That’s why the following often applies to banner ads as well: Less is more.
An Overview of Banner Formats
