27. July 2020
Control
Control This way, you stay in control before, during, and after the campaign In the final phase of the advertising campaign, you…
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News & insights
Campaigns, projects and thoughts from HAHN.
9. July 2020
Budget
Budget Budget – Where? How Much? Why? In the fifth phase of the advertising concept, a rough budget is drawn up—on the…
Read article →26. June 2020
Media Platform
Media Platform Media Platform – Where? How often? How intensively? How long? With the media and everything related to it, we move…
Read article →12. June 2020
Copy Platform – Product
Copy Platform – Product Copy Platform – Product The third phase of the advertising concept focuses primarily on the product or service.…
Read article →29. May 2020
Advertising Objectives – What? How Much? When?
Advertising Objectives – What? How Much? When? In the second phase of the advertising concept, the advertising objectives are defined. The advertising…
Read article →15. May 2020
Situation Analysis – Where Do We Stand?
Situation Analysis – Where Do We Stand? The first phase of an advertising concept is the situation analysis. Before specific advertising measures…
Read article →30. April 2020
Advertising Concept – Step by Step
Advertising Concept – Step by Step An advertising concept serves as a guide for planning and implementing an advertising campaign. It helps…
Read article →16. April 2020
CLICK HERE!! – What a Good Call to Action Does for You
CLICK HERE!! – What a Good Call to Action Does for You CLICK HERE!! What a Good Call to Action Does for…
Read article →20. March 2020
You Need to Know These Banner Formats!
You Need to Know These Banner Formats! Banner advertising is one of the most well-known forms of online advertising. Advertising banners come…
Read article →13. March 2020
Online Advertising A/B Testing
Online Advertising A/B Testing An A/B test allows you to compare two different versions of an online ad. One portion of the…
Read article →28. February 2020
Advertising Banners
Advertising Banners Advertising banners are one of the classic forms of online advertising. They can be used on websites, portals, or other…
Read article →21. February 2020
Online Advertising
Online Advertising Online advertising is advertising distributed via the Internet. Companies can use it to target their audiences specifically and measure the…
Read article →7. February 2020
PAY TO PLAY
PAY TO PLAY Why should you pay for visibility? There’s a certain unwritten rule on social media that we’d like to address…
Read article →31. January 2020
Instagram – Explained Simply
Instagram – Explained Simply Instagram is a social media platform centered around photos and videos. Users can post content, like and comment…
Read article →24. January 2020
Facebook – Explained Simply
Facebook – Explained Simply Facebook is a personal and/or professional network for connecting with friends, acquaintances, or even strangers. Users can create,…
Read article →17. January 2020
Social Media Channels
Social Media Channels There are now a wide variety of different social media channels. Different platforms are suitable depending on the target…
Read article →13. January 2020
What is social media?
What is social media? Social media refers to digital media and technologies that enable users around the world to interact with one…
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